Located 5-10 minutes by car from L7 CHEONGNYANGNI by LOTTE, Gyeongdong Market is one of the largest traditional markets in Seoul, offering fresh agricultural products, dried seafood, meats, and a variety of herbal medicines. The market is lively with an authentic Korean atmosphere, attracting both locals and traders with its affordable prices and high-quality goods. Seasonal fruits and vegetables are displayed abundantly, making it a great place for visitors to experience Korean food culture firsthand. Small restaurants inside the market serve local dishes such as gukbap (rice soup), kalguksu (handmade noodle soup), and glutinous rice cakes, allowing visitors to enjoy both shopping and a gastronomic adventure.

Located 10-15 minutes by car from L7 CHEONGNYANGNI by LOTTE, Dongdaemun Market is Seoul’s leading fashion district, offering a vast selection of clothing, shoes, accessories, and fabrics at both wholesale and retail prices. The market is especially famous for its 24-hour shopping, making it the best place for late-night shopping. Major shopping malls such as Doota Mall, Migliore, and Hello APM showcase the latest fashion trends, while the traditional market areas sell hanbok (Korean traditional attire), textiles, and crafting materials. The market is also connected to Dongdaemun Design Plaza (DDP), an iconic shopping and cultural hub, offering a unique blend of historical and modern atmospheres. If you love fashion and shopping, Dongdaemun Market is a must-visit destination for discovering the latest trends in Korea.

Established in 1998, Namsangol Hanok Village is situated on the former Capital Defense Command site on the northern slope of Namsan Mountain. It welcomes both locals and tourists and includes five traditional hanok buildings, an arts center, the Cheonwugak pavilion, traditional gardens, Seoul Namsan Gugakdang (a traditional music hall), and the new Seoul Millennium Time Capsule Square, spread across a total area of 79,934 m². It offers various experiences around the theme of traditional Korean culture, set in the bustling urban landscape. The creek and pavilion are decorated in traditional landscaping styles along the periphery of Namsan, while a wide selection of vibrant flowers enhances the scenic beauty.

Even after Gwanghwamun was destroyed by fire during the Imjin War, the street in front of it, known as Yukjo Street, remained as the central government district and housed various ministries outside the palace. Gwanghwamun was restored when Emperor Gojong rebuilt Gyeongbokgung Palace. However, after the forced annexation of Korea by Japan in 1910, the gate was moved to the east after the establishment of the Japanese Government-General of Korea within Gyeongbokgung. During the era of the Third Republic, Gwanghwamun was rebuilt using concrete, sparking ongoing debates over the authenticity of its location and construction materials. In 2008, the gate was restored to its original location after thorough verification. Although Gwanghwamun has been destroyed and restored several times, the street in front of Gwanghwamun has remained the central space of South Korea and has served as one of the most important places where people gather, meet, and share news and opinions. It has grown into a symbol of democracy and a space of harmony throughout various modern, and contemporary histories.

Seoul City Hall, located at 110 Sejong-daero, Jung-gu, serves as the central hub of the Gangbuk area. In front of the building, six connected radial intersections surround Seoul Plaza. Originally built as the Gyeongseongbu Office and later used as Seoul City Hall after liberation, the current Seoul Library and the new Seoul City Hall completed construction in August 2012 both have a spacious plaza.

Insadong Cultural Street has many antique shops, art galleries, and traditional restaurants located in the quaint streets and alleys. Recently, new and old attractions such as Ssamzigil, Gana Art Space, Kyungin Museum of Fine Art, Mok In Museum, and Beautiful Tea Museum have come together to create a new look.